It’s me. Jo Watson.

Your favourite freelance copywriter.

I write, shape, and consult on copy for anyone who has great taste in copywriters.

And you?

You’re a savvy business owner, a conscientious career climber, or a one-man-band on a mission to do something brilliant – you just lack the time, talent or will-to-live to write or create your own copy or content.

I spend a lot of time writing for myself/as myself, so on the days when I write on behalf of other people, I choose my clients really bloody carefully, and I insist on them being a complete joy to work with.

Is that you?

“It IS, Jo – but wait!” I hear you cry! “You’re clearly an immensely talented and ridiculously sought-after copywriter and trainer – a GodDamnInspiration, some might say – but tell us, what’s your WHY in your business?”

Family? Abundance? Making a positive contribution?

All lovely, but no. I’m exceptionally arrogant about my writing, and thrive off adoration when people tell me how brilliant my work is. That’s my why. That’s what I want when you hire me.

Essentially, whether it’s writing for you, with you, or showing you how to do it yourself, I know I can do three things bloody well:

Create written brilliance, delight audiences, and make one hell of an impact.

If that’s what you want from your copywriter or trainer, then buckle in for some Jo-based essentials: I have a Zoom-bombing cat called Barry, and an infant daughter (Lily), whose cutting turn of phrase leaves nobody in any doubt of whose child she is. I’ve got a really dark sense of humour and make inappropriate jokes. It’s one of many reasons I “left a stable career” in teaching (Mum’s words). Despite the snazzy Chartered Manager letters after my name, I’m a lover of swearing, sarcasm and puns. Oh, and I love a good song lyric or movie quote. Look out for those in your first draft, won’t you.

I make tea with the milk in first. Bring on the hate.

There are a few ways for us to work together, but if you can’t/won’t/don’t trust me to do an exceptional job in giving you incredible results in return for the hard-earned cash you’re trusting me with, there are precisely zero ways to work together. Don’t waste your time. F*ck off to Fiverr.

If you’re still here but you’re not smiling/ nodding along/ inhaling a breath of fresh air, don’t contact me, because I’m clearly not your girl.

Jo x